Paste the words from any ad. The tool highlights phrases the lawyer advertising rules speak to, explains the reason in everyday language, and shows a safer way to say it.
Include everything people see or hear, even small print. Samples are fictional and have mistakes built in on purpose.
Your ad stays in this browser. Nothing is sent or saved anywhere.
Teach these to anyone who writes or approves ads. Once your team knows the reason behind each rule, better ads come naturally.
A learning tool by Hickey Media. Not affiliated with, endorsed by or reviewed by The Florida Bar. It looks for common word patterns only, so it can miss things and can flag things that are fine. It never says an ad meets the rules. This is general education, not legal advice. The lawyer responsible for the ad makes the final call, and can call The Florida Bar Ethics Hotline at 800-235-8619 with rules questions.
Blake Hickey is a marketer, not a lawyer, and not a member of The Florida Bar. He has taught, helped produce and moderated continuing legal education programs with The Florida Bar Business Law Section, including one on lawyer advertising, and works with Florida law firms on their advertising and marketing.