Google Ads management
Search ads for real buyer problems.
Built around what your buyers type into Google, not what your team calls the product. Set up with tracking so every call and form can be traced back to the keyword that brought it in.
The call is free. You get a written proposal before any work starts.
What's included.
Monthly management covers the work below. A one-time build is also available if your team will run it after launch.
Keyword and intent research
The searches your buyers make when they have the problem you solve, sorted by intent and cost.
Campaign build
Search campaigns, ad groups, ads and assets, with phrase and exact match for low-volume terms.
Conversion tracking
Calls, forms and booked meetings tracked as conversions, so bidding learns from real leads.
Landing pages
Pages written for one search intent and one next step, or fixes to the pages you have.
Ongoing management
Search term reviews, negative keywords, bid and budget changes and new ads each month.
Monthly report
Cost per lead, booked calls and what changes next month. No vanity charts.
Figures come from specific past roles. Past results are not a promise of future results.
Common questions.
If yours isn't here, ask on the call.
Who owns the Google Ads account?
You do. We work inside an account in your business's name, so the data and history stay with you if we ever stop working together.
Is ad spend included in your price?
No. Ad spend is paid directly to Google from your card on file. Our fee covers the planning, building and management.
Do you use broad match?
Rarely. For low-volume B2B and legal terms we lean on phrase and exact match so the budget goes to searches that match what you sell.
How will I know it's working?
A monthly report with cost per lead, booked calls and what changes next month, built from the conversion tracking set up at the start.
Book a call
Fifteen minutes. No charge.
Tell us what's going on and you'll get an honest read and the next two or three moves. If we're not the right fit, we'll say so.
Pick a time