Terms and Conditions

About these terms

These terms cover your use of hickeymedia.com, run by Hickey Media LLC ("Hickey Media," "we," "us"), a Florida limited liability company in Jupiter, Florida, which also does business as Double Jaw Marketing and Blake Hickey. By using this site, you agree to them. The Privacy Policy explains how your information is handled.

What this site is

This site describes our services, offers free resources and lets you contact us or book a call. Its content is general information about marketing. It is not professional advice for your specific situation, and it is not legal advice. That includes the Florida Lawyer Ad Pre-Flight Checklist, a planning tool built from public materials from The Florida Bar. You and your counsel have the final word on any ad. The free website checkup is an automated test of one load of your homepage; it is not a legal, HIPAA or security audit.

No guarantees of results

Marketing results depend on things no one fully controls, including your market, offer, budget, competition and the policies of platforms like Google and Meta. Nothing on this site is a promise or guarantee of specific results, rankings, lead volume, cases or revenue.

Figures on this site describe past work in specific roles. They are not a prediction of yours. Testimonials are one person's experience, quoted as written.

Ad account recovery

Google and Meta make every decision on suspended accounts, appeals and verifications. Help with recovery covers finding the likely cause, fixing what's on your side and preparing an accurate appeal. It starts at $1,500 for the first 3 hours, including your first submission, then $150 an hour, and appeals can take months. It does not include any promise that an account will be restored.

Working together

Work is scoped in a written proposal or invoice before it starts. Prices on this site are starting points and can change. The proposal or invoice you approve is what applies, and it controls if anything conflicts with this page. Client work is also governed by the Hickey Media LLC Project Terms sent with your proposal and invoice, which cover billing, plan length, ending early, renewals and account ownership; paying your invoice means you accept them. Month to month ends with 30 days' written notice. For a 6, 12 or 24-month agreement, the early-exit terms are in your written proposal before you agree. A finished plan goes month to month, never into another long term. Everything we set up is in your company's name.

We don't need patient health information or other sensitive personal data to do our work, so please don't send it in a form, chat, call or email.

Ad spend is paid directly to Google, Meta and other platforms. Licensed music or stock, printing and third-party subscriptions are not included unless your proposal says so.

Text messaging

We only send you text messages if you ask us to or agree to receive them, for example by saying yes on a call or texting us first. Hickey Media LLC may send you appointment confirmations, reminders and replies. We don't send marketing texts. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help, or email [email protected]. Carriers are not liable for delayed or undelivered messages. Consent to texts is never a condition of booking or buying.

Chat assistant

Some chat replies are written by an AI assistant, and calls to (561) 468-3885 are answered by Leo, our AI front desk assistant, which can book a call or take a message. They are general information and may contain mistakes. Pricing, scope and timing are always confirmed in writing before work starts.

Our content

The text, design, video and original images on this site belong to Hickey Media LLC unless noted. You're welcome to link to the site and to share the free resources in their original, unmodified form. Please don't copy or republish substantial parts of the site without asking first at [email protected]. Brand names mentioned belong to their owners and appear only to describe past work.

Third-party sites and tools

Links to other websites and tools, including booking, social and The Florida Bar's site, are provided for convenience. We're not responsible for their content or practices.

What's outside our control

We do the work and we tell you about roadblocks up front. Some things depend on other companies, your team or your tools, and we can't control them:

• Platform decisions, such as Google or Meta account reviews, suspensions, ad approvals and policy changes.
• Response times from your team, your attorney or reviewers, and your vendors.
• Work your web team or vendors handle, such as installing tracking on time.
• Connections between tools, such as Zapier and similar services, which can disconnect without warning.
• Your security tools, firewalls and email security prompts, which can block logins or integrations until your IT team adjusts them.
• Licensed music, stock footage and images. We use royalty-free options unless you choose to pay for a license.
• Software subscriptions and ad spend, which you pay directly to those providers.
• Results. We don't promise a set number of leads, rankings or sales.

Time spent troubleshooting these issues, or issues on your side, is billed like any other work. You keep ownership of your accounts and add us as a user; we don't need your passwords. The more you share with us up front about your tools, accounts and team, the faster things move.

Payment terms

Prices on this website are starting points. Your written proposal, order or invoice sets the final price and scope. Projects under $3,000 are paid in full before work begins. Projects of $3,000 or more are paid half to start and half at completion, unless your proposal says otherwise. Before you pay, the scope can be adjusted freely; once a payment is made, work begins and the payment can't be cancelled for a change of mind. Monthly programs are billed in advance at the start of each month. Consulting is paid in full before sessions are scheduled, and hours are good for 90 days from purchase. Unused hours expire after that; any credit is at our discretion, and unused hours don't lock in a rate. Ad spend is paid by you directly to the ad platforms and is never part of our fee. Invoices are due on receipt; if a payment is late, we may pause work until it's paid.

Timelines and staying in touch

Timelines in proposals are good-faith estimates, and they depend on quick replies. We count on you and your team for approvals, content, feedback and account access. When we're waiting on you or a third party, such as your attorney, compliance reviewer, a vendor, or a platform like Google or Meta, the schedule pauses and picks back up when we hear back, so the timeline moves by at least that amount of time. These delays don't change what you owe for work completed or reserved. If a project is paused for 30 days because we're waiting on you or a third party, we may move it to on hold, close it out and bill for the work done so far. You can restart it later as a new project at our current pricing.

Your web team and other vendors

Some work depends on your own web team, IT team or other vendors, such as installing tracking codes, updating your website or changing settings we don't have access to. That work, and its timing, is their responsibility. We'll give them clear instructions and answer their questions. Delays or pushback on their side aren't grounds for a refund. If your vendors need coaching, training or step-by-step help beyond clear instructions, that's outside the original scope. We'll let you know before it starts, and it's billed at our current hourly rate.

Your brand assets

To keep things moving, please send usable brand files at the start: your logo in vector format (such as AI, EPS, SVG or PDF), your brand fonts or font names, brand colors and any photos you want us to use. If files are missing or low quality, we can recreate or trace a logo, source fonts or clean up images for you. That's extra work, billed at our current hourly rate, and we'll tell you before we start.

Revisions and scope changes

Each deliverable includes two rounds of revisions, unless your proposal says otherwise. A round means one set of combined feedback from your team. Additional rounds, new requests and changes to the agreed scope are a change in scope. We'll quote them or let you know they'll be billed hourly before we continue, so there are no surprises.

Compliance recommendations

We bring years of experience with marketing rules, including advertising rules for law firms and healthcare practices, and we'll point out what we see. Our recommendations are based on that experience; they aren't legal advice, and we aren't a law firm. Whether your marketing is compliant depends on you putting every recommendation in place and on your own professional rules. If some recommendations aren't implemented, we're not responsible for the result. Please have your own attorney review your marketing for compliance.

Cancellations

Month to month ends with 30 days' written notice. For a 6, 12 or 24-month agreement, the early-exit terms are in your written proposal before you agree. If you cancel a project after it starts, fees for completed work and any non-refundable payments remain due.

Refunds and disputes

Refunds follow our Refund Policy, which is part of these Terms. Please follow the notice step below before disputing a charge with your bank. If a charge is disputed for work that was delivered, we may share our records with the card issuer and pause work until it's resolved.

Limitation of liability

To the extent the law allows, our total liability for any claim related to our services or products is limited to the fees you paid us for the specific service or product involved in the 12 months before the claim. Neither party is liable to the other for indirect, incidental, special or consequential damages, such as lost profits or lost data, even if advised they were possible. Nothing in these Terms limits liability that can't be limited under Florida law.

Governing law and venue

These Terms are governed by Florida law, without regard to conflict-of-law rules. Any dispute will be handled in the state or federal courts located in Palm Beach County, Florida. Hickey Media is operated by Hickey Media LLC, a Florida limited liability company.

Resolving disagreements

If something goes wrong, we want to fix it. Before filing any claim or disputing a charge, please send written notice to the contact below describing the issue, and give us 30 days to work it out with you in good faith. If we still can't resolve it, we can agree to try mediation in Palm Beach County, Florida, before going to court. Either side may still use small claims court for claims within its limits.

Attorney's fees

If either side has to go to court to enforce these Terms, the side that loses pays the winning side's reasonable attorney's fees and costs.

Changes

These terms may be updated from time to time. The version posted here, with its effective date, is the one in force.