Free: the Buyer Test
See your company the way a buyer does.
We search for what you sell, fill out your website form and call your main line, the way a real prospect would. Then we send a short screen-recorded video, our notes from the call and the three changes we'd make first.
Free. No login and no ad account access needed.
Illustrative layout. Not a client result.1
What we check
Four moments that decide the call.
The same path a buyer takes, in the same order.
Search
How you show up when a buyer searches for what you sell.
Your homepage
What it tells a buyer in the first few seconds.
Form and first reply
How long until someone replies, and what that reply says.
Your main line
Whether the call is answered, and what the caller hears. We take written notes. We don't record the call.
How it works
Request. Test. Watch. Decide.
Request
Fill out the form. We confirm by email that you're on the list.
Test
On a day your team doesn't know about, we search, submit your form and call your main line as a buyer would. The call is not recorded; the caller takes written notes.
Watch
You get a short screen-recorded video with timestamps, a scorecard from the call and the three changes we'd make first.
Decide
Make the changes yourself, or book a call and we'll walk you through them.
Get the free Buyer Test
Tell us who to shop. We'll take it from there.
- A short screen-recorded video of the search and form, plus a written scorecard from the call
- Three changes, in order: what we'd do first, second and third
- An optional 15-minute call: fix it yourself, or ask us
Who it's for. Owners and marketing leads at technology companies, and partners and administrators at law firms. If buyers reach you by form or phone, it applies. Please request it only if you own the company or are allowed to approve it for the company.
Your team won't know exactly when the test is coming. It shows one test on one day, not your whole operation. The video shows the test inquiry, so your team knows which lead to close out. For law firms, the caller uses a general, made-up inquiry, shares no real legal matter and doesn't ask for legal advice.
Run by Hickey Media, led by founder Blake Hickey. In marketing since 2006, with $5M+ in ad spend managed across past roles.2
What you send is used only to run your Buyer Test and follow up about it. See the Privacy Policy.
Prefer to talk it through?
A free 15-minute call by phone or Zoom. You'll leave with the next two or three moves, and a written proposal if we're a fit.