Free for Florida law firms
The Florida lawyer ad pre‑flight checklist.
Two pages to run through before an ad goes to The Florida Bar for filing, so nothing sits waiting at the last minute.
- What to check before an ad is final
- How to plan the 20-day filing window into your launch date
- What a firm's own website still has to follow, even though it's exempt from filing
A planning tool, not legal advice. You and your counsel have the final word on every ad.
Get the checklist
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Plan backward from launch
Build the filing window into the schedule.
The checklist helps you plan the 20-day filing window into your launch date, so the ad isn't waiting at the last minute.
- Your team
Ad is final
Run the pre-flight checks first.
- Filing
Goes to The Florida Bar
Submitted for filing, with a $250 fee per ad ($750 if filed late).2
- Plan for it
20-day filing window
Built into the calendar, not discovered late.
- Launch
Your launch date
Set with the window already counted.
A planning illustration, not legal advice. You and your counsel have the final word on every ad.
Who made it
From the host of The Florida Bar CLE series on lawyer ads.
- The Florida Bar CLEBlake Hickey, Hickey Media's founder, hosts and produces the Business Law Section series on lawyer advertising compliance and is an approved CLE speaker for The Florida Bar. He is not a lawyer, and this checklist is not legal advice.
- NAOACMember, National Association of Advertising Compliance.1
Want a second set of eyes on an ad?
Book 15 minutes. Bring the ad or campaign you're planning. If we're not the right fit, we'll say so.