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For law firms

Law firm marketing that works inside The Florida Bar’s rules.

Google Ads, practice-area pages on your website and attorney video for the cases you want more of. Drafted with lawyer advertising rules in mind, with you and your counsel making the final call.

Book a callSee pricing ›

Or call (561) 468-3885. Answered right away by our AI front desk.

Blake Hickey, founder of Hickey Media
Blake Hickey hosts and produces The Florida Bar Business Law Section CLE series on lawyer advertising compliance.

Law firms

What we doFiling windowPricingFAQBook a call

What we do

From the first search to a booked consultation.

Every piece goes to you and your counsel before it runs.

Ads for the cases you want

Google Ads aimed at chosen practice areas and cities, with tracking that shows which searches bring in calls and forms.

Learn more about Google Ads for law firms ›

Website pages that answer real questions

Practice-area pages built around what people ask before they call.

Learn more about website work for law firms ›

Short attorney videos

We shoot and edit them in house, so a prospective client can meet you before the first call.

Learn more about attorney video ›

Intake follow-up

Forms routed to intake, a first reply your firm approves by email or text, and a report on how fast replies go out. Replies go only to people who contacted your firm first.

Learn more about intake follow-up ›

Planning

The filing window goes on the calendar first.

Under Rule 4-7.19, lawyer ads that aren't exempt must be filed with The Florida Bar at least 20 days before first use, with a $250 fee for each ad ($750 if filed late).1 We plan that window into your launch date. Lawyer and law firm websites are exempt from filing but still follow the advertising rules.

Get the free lawyer ad checklist ›
Blake writing notes in an open planning notebook
Planning a campaign on paper

Rules first

Good legal advertising works inside the rules.

Our founder, Blake Hickey, hosts and produces The Florida Bar Business Law Section CLE series on lawyer advertising compliance, and he is an approved CLE speaker for The Florida Bar and a member of the National Association of Advertising Compliance.2 That work shapes how we plan, write and design for every firm. Blake is not a lawyer and doesn't give legal advice; you and your counsel approve every ad.

Firms usually call after an agency has left them guessing about what they can and can’t say. Blake also helps other presenters write and produce CLE and CPE presentations, so the rules shape the work from the first draft instead of showing up as a last-minute review.

Trailer for the CLE series on lawyer advertising compliance that Blake hosts and produces (2 minutes).

…Perhaps the most important aspect was that there is a real effort to transfer knowledge and the "why" behind what is being done. Information is treated as stuff you should know, not as trade secrets.
Steven Wenig, Facebook recommendation for Hickey Media
Read more from people Blake has worked with ›

Free

See your firm the way a new client does.

We search for your practice area, fill out your form and call your main line. You get a short screen-recorded video, notes from the call and the three changes we'd make first.

Get the free Buyer Test

No login or ad account access needed.

Illustrative layout. Not a client result.3

The first 30 days

What the start of working together looks like.

  1. The first week

    We look at what you run today, set up call and form tracking, and agree on the practice areas and cities that matter most to your firm.

  2. The next two weeks

    We draft the ads, website pages and any video, and you and your counsel review every piece. If an ad needs to be filed with The Florida Bar, that window goes on the calendar right away.

  3. Launch

    Campaigns go live once any required filing has cleared its window, and your first report shows which searches turned into calls and forms.

If you want a promised number of cases or a shortcut around the rules, we’re not the right fit.

Pricing

Prices you can see before the call.

Your exact price is in writing before any work starts. Ad spend is never part of the fee.4

Consulting

“We'll do the work. We want a guide.”

$150

an hour, or $1,500 for 10 hours

  • Format: Phone or Zoom sessions
  • Notes: After sessions, when they help
  • Keep: Templates and resources

Monthly

“I want it handled, and a report I can read.”

$1,500

a month and up, month to month or a 6, 12 or 36-month term

  • Ads: Google and Meta, managed
  • Follow-up: Leads and website updates
  • Reporting: A monthly report

Setup

“Set it up right once. We'll take it from there.”

$350

and up, one time, quoted in writing

  • Ads: Google and Meta accounts and tracking
  • Social: Profiles, banners and bios
  • Brand: Branding and messaging that match
Book a callSee pricing ›

FAQ

Straight answers.

General information, not legal advice.

Do Florida lawyer ads have to be filed with The Florida Bar?

Many do. Under Rule 4-7.19, ads that aren't exempt must be filed at least 20 days before first use, with a $250 fee for each ad filed on time and $750 if filed late. Lawyer and law firm websites are exempt from filing. Check the Bar's current filing page or ask your counsel about your specific ad.

Do you give legal advice on advertising rules?

No. We plan and build marketing with the rules in mind. You and your counsel have the final word on every ad.

Do you only work with Florida firms?

No. Every state has its own advertising rules. The plan is built around the ones you and your counsel confirm apply to your firm.

What about client confidentiality?

Your intake forms can ask for contact details and a general topic only, which helps keep case details out of ad platforms and marketing tools. We work in your accounts as an added user, never with shared passwords, and your firm decides what intake information is kept and where. Florida's Rule 4-1.6 asks lawyers to make reasonable efforts to prevent unauthorized disclosure of client information, and the comment to Rule 4-1.1 covers understanding the risks of the technology a firm uses. Ask your counsel how they apply to your intake.5

Do you promise a number of cases?

No. We can't guarantee cases or consultations. Results depend on your market, budget, intake and things outside any agency's control. What we commit to is the work, the timeline and a clear monthly report.

Tell us which cases you want more of.

A free 15-minute call by phone or Zoom. You'll leave with the next two or three moves, and a written proposal if we're a fit.

Book a callGet the free Buyer Test

  1. Pick a time

    The calendar is on the contact page. Choose a slot and you're booked.

  2. Talk for 15 minutes

    By phone or Zoom. Ask about your ads, your website or follow-up.

  3. Get it in writing

    If we're a fit, a written proposal with your exact price before any work starts.

  1. Source: The Florida Bar, advertising filing requirements (Rules 4-7.19(a) and 4-7.20), checked October 18, 2026. Fees and rules can change; check the Bar's page before you file. General information, not legal advice.
  2. Blake Hickey started in marketing in 2006. He contributed to the Effie Award-winning Walmart "Receipt Challenge" (2013) as digital imaging technician and secondary camera operator. NAOAC (National Association of Advertising Compliance) is a membership, not a certification.
  3. Sample graphics on this page are illustrative layouts with example numbers and timestamps. They are not client results.
  4. Starting prices. Your exact price is in writing before any work starts. Ad spend is paid directly to Google or Meta and isn't included in any price.
  5. Source: The Florida Bar News, Advisory Opinion 24-1 notice, quoting Rule 4-1.6(e) and the comment to Rule 4-1.1, checked October 18, 2026. General information, not legal advice.