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Marketing answers from someone who runs the accounts.

Google Ads, Meta ads, ad account suspensions, lead follow-up and what to ask before you hire an agency. Written for technology companies and law firms.

Blake HickeyWritten by Blake HickeyIn marketing since 2006. Founder of Hickey Media. About Blake
Attorney Video Marketing Under the Florida Bar Rules

Attorney Video Marketing Under the Florida Bar Rules

Attorney Video Marketing Under the Florida Bar RulesBlake Hickey
Published on: 13/10/2026

Attorney video marketing under Florida Bar Rule 4-7: what to film, how testimonials and dramatizations work, filing, where to post, and what it costs.

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Fractional Marketing Director Cost and What the Role Covers

Fractional Marketing Director Cost and What the Role Covers

Fractional Marketing Director Cost and What the Role CoversBlake Hickey
Published on: 06/10/2026

What a fractional marketing director does, what it costs by the hour and by the month, and when it beats a full-time hire.

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Marketing Audit Checklist, Including the Prospect Test

Marketing Audit Checklist, Including the Prospect Test

Marketing Audit Checklist, Including the Prospect TestBlake Hickey
Published on: 29/09/2026

A marketing audit covers tracking, accounts, spend, landing pages, follow-up, reviews and site speed. Many skip the phone. The checklist I use.

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Google Ads vs Facebook Ads for a Local Service Business

Google Ads vs Facebook Ads for a Local Service Business

Google Ads vs Facebook Ads for a Local Service BusinessBlake Hickey
Published on: 22/09/2026

Google Ads vs Facebook ads for a service business: what each costs per lead, which to run first, when to run both, and how tracking differs.

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