Free marketing tools
Free marketing tools for law firms and tech companies.
These free tools from Hickey Media check what Google, AI search and a real buyer see when they find your company, show what you can afford to pay for a lead, and trace each new client back to the post or ad that brought them in. Florida law firms also get an ad check and a filing checklist for The Florida Bar.
Built by Blake Hickey, who has worked in marketing since 2006. Every tool is free to use.
Check your marketing
See what buyers see, then fix the costly parts.
Website Checkup
A live Google phone test of your website plus a scan for the tracking your ads need, with an instant PDF to share with your team.
- About 30 seconds to run
- Checks Google, AI search and tracking
Buyer Test
We search for you, fill out your form and call your main line like a real buyer, then send a short video of what happened.
- Search, form and phone in one test
- You get a short video, not a scorecard
Cost Per Lead Calculator
Four quick answers about your business show the most you can pay per lead and per new client before your marketing stops making you money.
- Four questions
- A lead budget plan you can keep
Lead Source Tracker
A one-page tracker that traces every client back to the post, ad or referral that brought them in.
- About ten minutes to set up
- Shows which marketing made you money
For Florida law firms
Check a lawyer ad before it goes to The Florida Bar.
Florida Lawyer Ad Check
Paste an ad and see what to change, why, and whether it needs filing with The Florida Bar. A learning tool for law firm teams, not legal advice.
Check a lawyer adLawyer Ad Pre-Flight Checklist
A free two-page checklist to run before an ad goes to The Florida Bar for filing, including how to plan the 20‑day filing window.
Get the checklistFlorida Law Firm Marketing Resources
The Florida Bar sections, county bar associations and tech groups worth knowing, plus where to read the advertising rules.
See the resource listThese tools share general information about marketing. They are not legal advice. For questions about a specific ad, talk with your own attorney or The Florida Bar’s Ethics and Advertising team.
Guides and weekly tips
When an ad account shuts down or you’re choosing an agency.
Google and Meta Ad Account Guides
For a suspended Google Ads or Facebook ad account: what the notice usually means, what to fix first and how to appeal without making it worse.
Get the account guidesBefore You Hire an Agency
A one-page guide with ten questions to ask any marketing agency before you sign, and what a good answer sounds like.
Get the ten questionsThe Lead Sheet
A free weekly email from Blake Hickey: one tip on Google and Meta ads, lead follow-up and creative. Unsubscribe any time.
Get the weekly tipsWhere to start
Pick the tool that matches your question.
- 01
“Are people finding us online?”
Run the Website Checkup, then the Buyer Test to see what happens after they click.
- 02
“How much should we spend on ads?”
Start with the Cost Per Lead Calculator so your budget has a ceiling before you spend.
- 03
“Which marketing is working?”
Set up the Lead Source Tracker and ask every new client how they found you.
- 04
“Can we run this lawyer ad?”
Use the Florida Lawyer Ad Check and the Pre-Flight Checklist, then confirm with your own attorney.
FAQ
About the free tools.
Are these marketing tools really free?
Yes. Every tool on this page is free to use. Some ask for an email address so we can send your report or file, and you can unsubscribe from any email at any time.
Who are these tools for?
Owners and marketing leads at law firms and technology companies, especially in Florida. Most of them work for any business that gets leads from Google, Meta or a website.
Is the Florida lawyer ad tool legal advice?
No. The Florida Lawyer Ad Check and the Pre-Flight Checklist are learning tools based on Blake Hickey’s marketing work. For a ruling on a specific ad, talk with your own attorney or The Florida Bar.
Who built these tools?
Blake Hickey, who founded Hickey Media in Jupiter, Florida and has worked in marketing since 2006. He has taught and helped produce CLE programs with The Florida Bar Business Law Section.
Can Hickey Media help me act on the results?
Yes. Book a free 15-minute call and bring your results. You’ll get an honest read and the next two or three moves, and a written proposal before any paid work starts.
Got your results? Let’s talk about what comes next.
Bring what the tools found to a free 15-minute call with Blake.