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Marketing answers from someone who runs the accounts.

Google Ads, Meta ads, ad account suspensions, lead follow-up and what to ask before you hire an agency. Written for technology companies and law firms.

Fractional Marketing Director Cost and What the Role Covers

Fractional Marketing Director Cost and What the Role Covers

Fractional Marketing Director Cost and What the Role CoversBlake Hickey
Published on: 06/10/2026

What a fractional marketing director does, what it costs by the hour and by the month, and when it beats a full-time hire.

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Marketing Audit Checklist, Including the Prospect Test

Marketing Audit Checklist, Including the Prospect Test

Marketing Audit Checklist, Including the Prospect TestBlake Hickey
Published on: 29/09/2026

A marketing audit covers tracking, accounts, spend, landing pages, follow-up, reviews and site speed. Many skip the phone. The checklist I use.

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12 Questions to Ask a Marketing Agency Before You Sign

12 Questions to Ask a Marketing Agency Before You Sign

12 Questions to Ask a Marketing Agency Before You SignBlake Hickey
Published on: 08/09/2026

Twelve questions to ask a marketing agency, with the answer you want and the one that should worry you: ownership, term, reporting, who does the work.

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