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Free calculator

What can you pay for a lead?

Answer six quick questions. You get the most you can pay per lead and per new client, what that means per month, and which channels fit your number.

  1. 1Answer six questions
  2. 2See your numbers
  3. 3Get your full plan
What kind of business is it?
What one client pays you in their first year, on average.
$
How much of that do you keep after costs? Your profit margin. A guess is fine.
Out of 10 leads, how many become clients? Count every call, form and message, not just the good ones.
How much of the profit would you spend to win a client? The rest stays in your pocket.
How many new clients a month do you want?

Your numbers

Updates as you answer.

Enter what a new client is worth to see your numbers.

What the numbers mean

Line up what your leads cost against these.

Under "pay up to"

You're paying what you planned to and keeping the rest of the profit.

Between the two

Each new client still makes money, just less than you planned to keep.

Over break-even

A new client costs more than you keep from their first year.

Get your full Lead Budget Plan

Built from your numbers above. I'll email you a link to it.

  • Where to put your monthly budget, split by channel, in dollars
  • How many leads that buys at published averages, next to how many you need
  • Three things to check before you spend more
  • Your first 30 days, week by week
You changed your numbers.

Answer the questions above and the form shows up here with your numbers in it.

We use this to send your plan and follow up. We don't sell it. Privacy

or

Rather go over them with Blake? 15 minutes on where your leads come from and what they cost you.

This calculator gives estimates from the numbers you enter and published averages. It isn't financial advice, and it doesn't promise any result. Averages are not your results. It uses first-year value only and doesn't include repeat business, referrals or your time.