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Marketing answers from someone who runs the accounts.

Google Ads, Meta ads, ad account suspensions, lead follow-up and what to ask before you hire an agency. Written for technology companies and law firms.

Google Ads vs Facebook Ads for a Local Service Business

Blake Hickey

Published on: 22/09/2026

Google Ads vs Facebook ads for a service business: what each costs per lead, which to run first, when to run both, and how tracking differs.

How Much Do Google Ads Cost, From Click to Booked Call

Blake Hickey

Published on: 18/08/2026

How much do Google Ads cost? The 2026 average click is $5.42. The math from click to booked call, what drives cost, and what management adds.

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