Florida law firm marketing resources and bar groups
By Blake Hickey, Hickey Media, Jupiter, Florida. Last reviewed November 2026.
Where should a Florida law firm start?
Read The Florida Bar's lawyer advertising rules first, then get involved where your clients and referral partners already gather: your county bar association, the Bar sections that match your practice, and local business and tech groups. Marketing works better when it's compliant and built on real relationships.
I moderated and helped produce The Florida Bar Business Law Section's 2024 CLE program on lawyer advertising compliance, working alongside the Section's legal experts, so I've seen how much good marketing depends on getting the rules right first.
The rules
- The Florida Bar: start with its lawyer advertising rules and ethics resources. Talk to your own counsel about how they apply to your firm.
- Before an ad goes out, run our free Florida lawyer ad checklist, then rehearse the filing steps with the practice filing tool.
The Florida Bar sections
- Business Law Section: CLE, committees and an annual journal for business lawyers.
- Solo and Small Firm Section: resources and a technology show for smaller firms.
County bar associations in South Florida
- Palm Beach County Bar Association: Bench Bar Conference, Law Day luncheon and North County events.
- Broward County Bar Association
- Miami-Dade Bar
Business and tech groups
- Tech Hub South Florida: regional tech events, including Palm Beach meetups.
- Palm Beach North Chamber of Commerce: northern Palm Beach County business network.
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Hickey Media is not affiliated with, endorsed by or a member of these organizations. Names belong to their owners. Details are from each organization's public website as of November 2026 and can change. This is general information, not legal advice.
See also: Law firms · Technology companies · Pricing · Florida marketing agency