Blog

Straight answers on ads, follow-up and agencies.

Google Ads, Meta ads, ad account suspensions, lead follow-up and what to ask before you hire an agency. Written for technology companies and law firms.

Claude Identity Verification Failed? How to Get Through It

Claude Identity Verification Failed? How to Get Through It

Claude Identity Verification Failed? How to Get Through ItBlake Hickey
Published on: 03/11/2026

Claude verification failing? How to fix a rejected ID, who to contact, how to save your data, ask for a refund and appeal a ban.

claude identity verificationclaude verification failed
The Florida Bar CLE: How to Create a Course and Get Approved

The Florida Bar CLE: How to Create a Course and Get Approved

The Florida Bar CLE: How to Create a Course and Get ApprovedBlake Hickey
Published on: 29/10/2026

The Florida Bar CLE requirements, what gets a course approved, and how to create, record and launch one, with real examples.

florida bar cleflorida bar cle requirements
Attorney Video Marketing Under The Florida Bar's Rules

Attorney Video Marketing Under The Florida Bar's Rules

Attorney Video Marketing Under The Florida Bar's RulesBlake Hickey
Published on: 13/10/2026

Attorney video marketing under The Florida Bar's 4-7 rules: what to film, how testimonials and dramatizations work, filing, where to post and cost.

Fractional Marketing Director Cost and What the Role Covers

Fractional Marketing Director Cost and What the Role Covers

Fractional Marketing Director Cost and What the Role CoversBlake Hickey
Published on: 06/10/2026

What a fractional marketing director does, what it costs by the hour and by the month, and when it beats a full-time hire.

Marketing Audit Checklist, Including the Prospect Test

Marketing Audit Checklist, Including the Prospect Test

Marketing Audit Checklist, Including the Prospect TestBlake Hickey
Published on: 29/09/2026

A marketing audit covers tracking, accounts, spend, landing pages, follow-up, reviews and site speed. Many skip the phone. The checklist I use.

Google Ads vs Facebook Ads for a Local Service Business

Google Ads vs Facebook Ads for a Local Service Business

Google Ads vs Facebook Ads for a Local Service BusinessBlake Hickey
Published on: 22/09/2026

Google Ads vs Facebook ads for a service business: what each costs per lead, which to run first, when to run both, and how tracking differs.

MSP Marketing and the Five Places Your Leads Come From

MSP Marketing and the Five Places Your Leads Come From

MSP Marketing and the Five Places Your Leads Come FromBlake Hickey
Published on: 15/09/2026

MSP marketing explained: the five places managed IT leads come from, and the order to fix them, starting with the phone.

12 Questions to Ask a Marketing Agency Before You Sign

12 Questions to Ask a Marketing Agency Before You Sign

12 Questions to Ask a Marketing Agency Before You SignBlake Hickey
Published on: 08/09/2026

Twelve questions to ask a marketing agency, with the answer you want and the one that should worry you: ownership, term, reporting, who does the work.

Speed to Lead, What Happens in the First Five Minutes

Speed to Lead, What Happens in the First Five Minutes

Speed to Lead, What Happens in the First Five MinutesBlake Hickey
Published on: 01/09/2026

Speed to lead is how fast you respond after a form fill or missed call. The research, the follow-up I build, and a test you can run today.

Google Business Profile Suspended? How to Get It Back

Google Business Profile Suspended? How to Get It Back

Google Business Profile Suspended? How to Get It BackBlake Hickey
Published on: 25/08/2026

Google Business Profile suspended? Find the cause, fix the listing and file one appeal with the documents Google asks for. What to avoid, too.

How Much Do Google Ads Cost, From Click to Booked Call

How Much Do Google Ads Cost, From Click to Booked Call

How Much Do Google Ads Cost, From Click to Booked CallBlake Hickey
Published on: 18/08/2026

How much do Google Ads cost? The 2026 average click is $5.42. The math from click to booked call, what drives cost, and what management adds.

Facebook Ad Account Disabled, What to Do in 48 Hours

Facebook Ad Account Disabled, What to Do in 48 Hours

Facebook Ad Account Disabled, What to Do in 48 HoursBlake Hickey
Published on: 11/08/2026

Facebook ad account disabled? How to find the reason in Business Support Home, request a review the right way and avoid making it worse.

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